Recently, I have discovered an article which I thought would be very interesting to many people because it involves an opponent to one of the greatest and lately most popular and cutting edge as far as entertainment and technology.
Sony has been noted in the article for expressing intentions of pushing for their idea for their Sony Online Entertainment Service to not only rival but to surpass their anticipated Apple products and Apple Services. I also believe and agree with points in the article about Sony be able to produce better qualityhardware than Apple possibly, if succesfull leading to users switching to Sony products and services.
With Apple already HUGE with their iPods and iTunes markets it will be tough but Sony plans to do something similar. The Sony Online Entertainment or Service will provide a link for Sony users such as Playstation Network, Sony Pictures, Sony Music, Sony Internet Video Link and Sony Computers to be able to all link together on a Sony Network Serviced for all of their users and concepts.
This Article was discovered in the New York Times > Technology > BITS > "At Sony, a Plan to Link Enternainment and Devices" By: Hiroko Tabuchi
Howard Stringer, a Sony Chief Executive came up with the idea to merge their entertainment business aspects with their devices heads Sony which is based out of Tokyo and also had two low income years and is looking to make a very large and unique come back which I must say. In my own opinion is going to be a tough daunting task. The fact that it seems Sony's Executive team is aware of this and knows they need to put together a winning formula before pushing forward with a power move such as linking all their devices to a network. For instance most mobile phone device purchases or mobile music player purchases would based on majority lead towards iPhones, iTunes and iPods with their intent would change those statistics to Sony's favor making their products more popular than Apples. Although Sony's Ericson phone, mp3 player hasn't ranked at the top of the markets yet they would do well in other areas of their networks component such as Playstation, which has been very successful thus far in addition to a recently successful PSP and their always popular except in a recession their TV and computers have always faired above average.
The above picture expresses Sony's vision/goal for competing with Apple. Looks very similar doesn't it?! Because there model is so similar to Apples iTunes/iPod and so on I can wait to see what the future holds for Sony's new endevour to regain their footing in all their markets. So, over the next few weeks and months keep your eyes and ears open for any gossip about Sony! They could possibly attempt to storm the market place in force, either succeding and beating or competing with Apple or failing and not being able to measure up to Apple's products. Since Sony has never executed this strategy before and says they are trying to perfect their formula for success, will they abandon there newest concept if they dont feel they can compete with Apple? I believe that the answer to that question is. Yes, they would abandon they project if not expected to explode into the newest hottest technology for multimedia and entertainment users.
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